Challenges Facing Race Organisers

Here are a few of the challenges that organisers should know about:

Our money doesn’t go as far these days as it used to; so creative solutions are needed to combat the ever-shrinking budgets. Event organisers have to provide unique and inspirational races on a much tighter budget.

MEMORABLE

Runners need to be talking about events for weeks after it has finished - maybe even months. The modern dilemma of instant gratification and simple distractions means that it is as important as ever to make your event stand out from the crowd. There are simple solutions, such as having photographers at the event so runners can share their experience with others. Embracing Social network is key to creating a running event that people can remember.

RISE IN COSTS

The inevitable rise in costs is a constant issue that organisers have to deal with. To combat this, finding ways of keeping costs down is necessary to make the budget stretch. Venues and suppliers do offer clever and creative incentives and discounts, so organisers can keep their spending down: you just might have to shop around for your bargains.

ENVIRONMENTAL ISSUES

If we wish to keep enjoying nature as the setting for great running events, then organisers need to demonstrate that they are operating in a sustainable manner. With increasing demands and larger attendances at running events than ever before, this can be a major challenge; but a necessary one to ensure that there is a chance for running events in the future.